Monday, September 21, 2009

Advertising: 1911

--From The Spatula--

This is actually advertising for advertising. The magazine would invent advertising campaigns for its subscribers and make money selling color prints individuals could add store information to.

And they'd give out freebies:

Readers were instructed to cut out the ad, paste their store information on it, and send it to a local newspaper. There were pages of them and a store owner could pick whichever ones they needed.

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