The real, the vital count against the department store is that it viciously demoralizes values in the public mind. It is immoral to sell a book, or a pair of shoes, or a handkerchief, as a bargain, so low that if everything were sold on the same basis you would go into bankruptcy. Whatever reductions in prices come from lucky purchasing, from better system, from clever advertising, is legitimate and proper. But every article ought to bear its fair share of all fixed expenditures, and carry a- margin of profit as well.--From American druggist and pharmaceutical record--
Department stores are shells of their former greatness, but small stores are still around complaining about the next new retail trend that is going to put them out of business.